Swizzoo

When I started my funny greeting card company, Swizzoo, back in 2018, lots of people said it was a bad idea. “No one sends cards anymore because it so much easier to text / message / email /post on Facebook /Twitter/Snapchat/TikTok etc. etc. etc.” But I loved sending cards and I loved receiving them, and I didn’t want this tradition to die, so I setup Swizzoo anyway. It turned out that my timing couldn’t have been better. After years of slow,gradual decline, the greeting card industry around the world has started to grow again. People are buying more cards today than they have for along time, and the upward trend started long before Covid invaded our planet and forced us to stay at home for Christmas and Birthdays. 2019 – The Revival Part 1 In 2019the US market alone grew by 3%. That doesn’t sound much, but given the market size is 6.5 billion cards, it actually equates to 195,000,000 additional cards. Valentine Day wasa particular highlight with card sales increasing